Mannequin rap duo FEMM release a new single and video today, April 9 “Keep It Cool” is a rap track that flirts with elements of UK garage, 2-step and a fresh, jazzy take on future bass. And in line with FEMM’s recent releases “Come & Go”, “Peach” and “Dead Of Night”, it comes accompanied by a music video set in the virtual city of New Tokyo in the year 20XX.

FEMM’s biting breakthrough girls’ anthem “Fxxk Boyz Get Money” went viral in 2014 and caught the attention of Western teens. This was followed by debut album “Femm-Isation”, which entered the Top 10 of Billboard’s World Albums chart. FEMM were quickly established as pioneers of a new era in Japan’s female rap scene, and to this day, they continue to ride the cutting edge of internet subculture.

Released last fall, FEMM’s EP 404 Not Found features producers such as DaBaby/Lil Uzi Vert cohort Star Boy and Rina Sawayama/100 gecs collaborator Danny L Harle. While the EP has a notably dark and industrial style, new single ‘Keep It Cool’ is closer to the brighter sound of FEMM’s previous release, “Sugar Rush”.

With “Keep It Cool”, FEMM have betrayed expectations once again. The single’s exciting new sound is nonetheless in keeping with their guiding concept of breaking down the divisions between humans and machines, virtual and reality, borders and languages, to create something that had never before existed in this world. Now is the perfect time to immerse yourself in FEMM’s leftfield utopia.

Be sure to check out the amazing music video in question below, along with the digital streaming link here!

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