BE:FIRST Wants Fans Around The World To Smile

Dance and vocal group, BE:FIRST continues to share their love to their fans. With the recent release of 'Smile Again', the group has recently posted a video reel of each member saying 'You are Beautiful' in different languages. This includes English, Malay, Thai, Korean, Tagalog, Chinese and Vietnamese to name a few.

BE:FIRST dedicates 'Smile Again' and for the first time, this new social video reel to all overseas fans. Seven distinct vocals stand out in 'Smile Again', encapsulating fragility, determination, hope and acceptance that accompany a simple message in the song’s lyrics ‘You are so beautiful’. As part of Shiseido ANESSA’s Spring Summer 2023 in Japan and 8 other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand, this is BE:FIRST's first love song to be released and shared to the world.

The music video for 'Smile Again' has surpassed over 9 million views on YouTube, as well as 16.3 million on TikTok with #saシャッター (smile again shutter) to date.